Blog

News and perspectives on AI content transparency.

· 4 min read

An open standard for AI content attribution

OpenAttribution publishes its framework for tracking how content is used in AI systems. Retrieval works today. Citation and engagement come as agents adopt the standard.

launchstandards
· 5 min read

Content attribution for agentic commerce

We have submitted extension proposals to both UCP and ACP — the two leading agentic commerce protocols. Here is why content attribution belongs in the commerce layer.

commercestandards
· 3 min read

PolicyCheck: see which AI bots can access any website

A free tool that checks robots.txt, RSL licences, and Cloudflare Content Signals for 26+ AI crawlers. Now live on openattribution.org.

tools
· 7 min read

Our responses to the CMA consultations on Google Search and AI

We submitted two responses to the UK Competition and Markets Authority this week, covering publisher conduct and fair ranking. Here is what we said and why.

policy
· 4 min read

AI is not search

LLM conversations are not just 'search with more words.' The way value flows from content is fundamentally different, and we do not have frameworks to support that.

industrypolicy
· 12 min read

Borrowed knowledge

I didn't build the industry I work in, nor did I originate the concepts I use daily. I am paid to curate vast amounts of borrowed knowledge and reconfigure it to solve specific, novel problems. Generative AI does the same thing — but it broke the deal.

essay